As a life insurance agent, it is not as if you have innumerable ways to get across to your clients. Depending on the agency that you are working with you would be taught to build your client base in a rather specific way.
The agency shows you the method that it wants you to follow and the stats that are necessary for you. It drills all this information into you at every meeting, video, and podcast that they put out. This could include buying telemarketing insurance leads as well. You would be told one story after the other on how this method is the only way to go about your work.
Your employer tells you that all you have to do is buy leads and the numbers would take care of themselves. So, the question that needs to be asked in this case is why are you taught to invest so heavily in leads? All they are telling you is that you should be pouring most of your earnings as an insurance agent into buying exclusive insurance leads for agents.
It could be any lead – Facebook leads, mail-in leads, used leads, and call transfer leads. You are told to buy often and buy a lot of them.
If you are an agent who has indeed bought a lot of leads you would be facing a lot of objections and you need to understand why you are getting them.
You have your leads telling you that they did not fill any form with you. They may also consider you to be a scam. At times, they may think that you are giving them free quotes.
Perhaps buying high intent insurance leads is the only way in which you can go about these things. There is no use wasting your money on non-qualified leads as they do not offer much value.
Working as a life insurance agent is a great way for you to make money. However, you have to be in complete control of your lead flow – there is absolutely no way that anything else would work over here. You have to master the quality of leads that you are buying and the way that you are targeting them.
For this, you need to do business with the best insurance lead providers for agents. However, this is not indeed the only way that you can go about it. You must not indulge in manipulation and deceptive ads.
